뉴미디어광고의이해 8강 - Understanding online consumer bahavior

Understanding the two approacehs to understand consumers

뉴미디어광고의이해 9강 - Understanding online consumer bahavior

Understanding the two approacehs to understand consumers

뉴미디어광고의이해 10강 - Online Consumer Culture (1)

Explanation of the relationship between culture and advertising

뉴미디어광고의이해 11강 - Online Consumer Culture (1)

Explanation of the relationship between culture and advertising

뉴미디어광고의이해 12강 - Online Consumer Culture (2)

Explanation of global consumer culture, advertising persuasiveness and consumer cultural values